GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content.
Sentiment: POSITIVE
GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.'
I started playing around with GoPros on my own to get some cool footage. But it's actually become a big training tool for my team and me.
I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro.
I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system.
People use GoPros to capture the experiences they are passionate about.
People don't go buy GoPro for the thing; they buy it for what the thing does.
Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera.
GoPro represents everything that excites me in a company - incredible products, compelling content, a world-renowned brand and, above all, amazing people who make it happen.
I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.
GoPro lets people take other people along for the ride with them.
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