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I learned that most people buy based on emotion, not on a rational breakdown of the product or service.

My inspiration for new products comes from moments in my life or what's happening around me.

Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice as you purchase products throughout your life.

Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.

Once you start thinking more about where you want to be than about making the best product, you're screwed.

A lot of our happiness is derived from experiences, not from buying products. People are twice as happy buying experiences as products. People are happy buying experiences. They don't want something that's commoditised.

When you are in control of what the final product is, there is kind of no limitation to what you feel like you can do because you know that if you don't like it, you can just cut it out.

A lot of times, when you're seeing something that you've done, you're thinking about the experience you had making it, not about the experience of the product.

If people are passionate about your product, whether it's because they're hating or loving it, those are both good scenarios.