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Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.

Companies have too many experts who block innovation. True innovation really comes from perpendicular thinking.

Marketing is what you do when your product is no good.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

Marketing is designed to bring people into something.

Big companies have trouble with innovation. Innovation is about bad ideas, or ideas that look like bad ideas. That's the fundamental thing.

If every effect of any new products or methods were required to be known before they could be produced and marketed, they would not be true innovations - and thus not represent new knowledge of what people would like, if offered.

Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine.

It is the essence of innovation to fail most of the time.