I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
Sentiment: NEGATIVE
Advertising is the art of convincing people to spend money they don't have for something they don't need.
The reason advertising is governed by fear, after all, is that most agencies rely on just a few clients to bring in the lion's share of their revenues.
Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Selling is something we do for our clients - not to our clients.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Advertising is totally unnecessary. Unless you hope to make money.
No opposing quotes found.