The object of advertising is to get people to feel better about the product you're selling.
Sentiment: NEGATIVE
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Advertising doesn't create a product advantage. It can only convey it.
Great advertising, in and of itself, becomes a benefit of the product.
Sales may lead to advertising as much as advertising leads to sales.
When advertising is involved, you, the user, are the product.
A good advertisement is one which sells the product without drawing attention to itself.