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There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors.

There are a lot of pros and cons about social media; it's just how you choose to handle it and how you have to be prepared for the negatives as well.

Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email.

Social media can be dangerous. People hide behind their computers and write negative things, so I like to keep it about communicating with my fans.

Social media is an amazing tool, but it's really the face-to-face interaction that makes a long-term impact.

Social media has allowed fans and celebrities to really engage and have an organic interaction with each other. Ever since I've had the opportunity to use social media, all the way back to the days of chat rooms, I found I was able to really understand what the fans wanted, communicate with them, and share my lifestyle.

I had no idea that social networking would be as prominent as it is today. And it's important to understand what that phenomenon is. If you text someone, you get an immediate response; if you e-mail them, you probably never hear from them.

A lot of people use social media to share mundane things or for self-glorification. I try to use it to share interesting things with people.