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Customers want to talk to other customers.

The customer is not always right.

I would think anyone who does anything is always concerned about their customers.

Customers are very demanding and well informed.

When you spend time with potential customers, you get to hear about their struggles firsthand. You see their eyes light up with excitement or darken with confusion. You learn things you would never find in a survey, database, or questionnaire. You learn why people buy.

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.

Customers are the reason we open our doors every day, and keep the machines humming all night long. Customers determine what we eat, where we live, whether we stay in business.

Our customers are at the center of everything we do.

When you know who your customers are, that can give you an edge on the competition.