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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Business is difficult. But it could be approached two ways: Seriously, or with the same way you're doing your job, with entertainment aspect, with pleasure, with fun. And we decided to try to make it as fun that we do our creativity.

I look at building business as a creative process that I enjoy.

We try to say it's creative and in a manner it is creative, but it is a business, because today, with the cost factor in crossing the boundaries that you do.

Business is fun. Controlling your own destiny is fun. Creating an idea and turning it into a movie; finding an artist and guiding their career and bringing them to some type of status - there's joy in that.

For me, the most fun is change or growth. There are definitely elements of both that I like. Launching a business is kind of like a motorboat: You can go very quickly and turn fast.

You have to be very fast-thinking, creative, and mobile. It is key to making a business move.

But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.

I think sometimes there are negative connotations for those who have a business mind as well as a creative side.

At a young age I always had an entrepreneurial spirit. So I'm trying to develop things on my own, too, and there are a couple things that have absolutely nothing to do with the entertainment business that I'm trying to tackle. We'll just sort of see.