Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Sentiment: POSITIVE
Business is difficult. But it could be approached two ways: Seriously, or with the same way you're doing your job, with entertainment aspect, with pleasure, with fun. And we decided to try to make it as fun that we do our creativity.
A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
Once you start trying to sell creativity, you're always going to run into the problem that the people selling it aren't as creative as the people making it, and the people making it don't know how to talk business with the people trying to sell it.
We try to say it's creative and in a manner it is creative, but it is a business, because today, with the cost factor in crossing the boundaries that you do.
Business is fun. Controlling your own destiny is fun. Creating an idea and turning it into a movie; finding an artist and guiding their career and bringing them to some type of status - there's joy in that.
I think everyone has the potential to be creative, but they have to find the avenue or avenues that work for them.
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
Creativity and business acumen don't always go hand in hand.
Creativity is merely a plus name for regular activity. Any activity becomes creative when the doer cares about doing it right, or better.
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