Any time an investment company has to spend heavily on advertising, it's probably a bad business in which to invest.
Sentiment: NEGATIVE
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Great investments may look crazy but really may not be.
Investing is a business where you can look very silly for a long period of time before you are proven right.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Once investors come in, it's hardly your company anymore!
People are very reluctant to invest unless they know it's going to be a sure thing, and let's face it: film is never a sure thing.
Advertising, the product of capitalism, can only justify itself on the premise that the market is a force for good.
One thing that has made us so successful is that we've never taken outside investment. That means we can concentrate on what our customers want - not what the stockholders or the VCs want.
Investors should invest on what they know. The biggest mistake is to invest on what they don't know.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
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