There are all kinds of people who continue to be largely ignored by advertisers, whose lives largely go unseen. They deserve their moment.
Sentiment: NEGATIVE
People don't generally like advertising that takes a stand.
I've always known and been interested in people who are a little bit off the norm. I like to call attention to the idea that they are there, that they are real people, not invisible.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
Advertising is what you do when you can't go see somebody. That's all it is.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
When you think about advertisements, it makes sense that they want to hold and retain our attention.
Some people will go to the opening of an envelope. They live their lives in the public eye and get off on it, they need it. They need that kind of adoration. If their name isn't in the tabloids once a week they feel like a failure.
While I understand that all things must come to an end, whether it's a television advertisement or one's life or the world itself, it doesn't make it any easier to deal with.