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Sometimes you pay a premium to get what you want.

Your premium brand had better be delivering something special, or it's not going to get the business.

A premium support program is different than a voucher program. They're just fundamentally different.

Content begets content.

As a publisher, you should decide what content is free and what you'd pay for. You have to get the packaging right, but people will pay for content.

Content is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty.

I just feel like content is content; people want to see it resonate.

We saw simply distribution was changing, content, premium content, premium stars; we're going to be able to do more in the world as it evolves.

You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.

We pay for content that we like, and we like the content we pay for. It's a lot more satisfying to pay $7.50 for Steven Spielberg's next epic than it is to watch my home movies for free. Even for me.