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With Zipcar, consumers avoid the upfront cost of buying a car, not to mention gas, insurance, and repairs. Plus, they reduce the number of polluting vehicles on the road. Suddenly the planet-smart carless option is also the convenient money-saving option.

There's a smugness that goes with being a huge company. The big fish say, 'If it's so great, why didn't we invent it?' But how'd you like to be makin' buggy whips when cars came along?

Steve Jobs, if he had lived, was gonna design an iCar. I think cars have an extraordinary opportunity for cool design.

If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life.

Most brands want to see their products used in creative ways.

We created a brand for ourselves, so that now people can't get mad at what we do, because then they're just making of themselves.

I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.

I think cars encapsulate the history of innovation and style - it's the other side of the coin of the car being public enemy No.1.

We're in this incredible age where new brands are making people's lives easier, more convenient, more personalized.

I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.