To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.
Sentiment: POSITIVE
You've got to be success minded. You've got to feel that things are coming your way when you're out selling; otherwise, you won't be able to sell anything.
If you can't sell your product, it goes from being an asset to a liability. Learn to sell, partner with someone who can sell, or learn to be poor.
I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.
Whenever you're successful you owe that success to the people in the community, because they are the ones buying your product.
If you change the rules of the market, you can be more successful than your competitors.
The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profit more from ownership of your product or service.
When the product is right, you don't have to be a great marketer.
Marketing is what you do when your product is no good.
One of the best predictors of ultimate success in either sales or non-sales selling isn't natural talent or even industry expertise, but how you explain your failures and rejections.
You just have to surround yourself with people who are going to support and love you before trying to sell you as a product, or push you into something you don't want to do.