By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts.
Sentiment: POSITIVE
Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.
Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place.
Social networking helps reach people easier and quicker.
We use social media as an adjunct to my total media/market outreach.
Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.
As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand.
There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors.
Social media is reducing social barriers. It connects people on the strength of human values, not identities.
Social networking websites like Facebook, Twitter, and Tumblr provide an unparalleled ability for people to stay connected in new and unique ways.
Social media is here to stay, and the social phenomenon that is bringing this about is consumers' willingness to share more about themselves, share more about what they're doing... people are even willing to disclose where they're at. And this phenomenon is going to create huge commerce opportunities on the web.
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