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You have to think about whether that Mercedes-Benz you have is actually worth how much it costs to you.

I don't really know much about cars.

Buying a car used to be an experience so soul-scorching, so confidence-splattering, so existentially rattling that an entire car company was based on the promise that you wouldn't have to come in contact with it.

When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.

After I joined Toyota, there was a period when I drove more than 200 cars in one year - different types, other companies' cars. I want to be able to tell what distinguishes one car from the next.

People always want cars. It's a huge industry, and there's always new product coming out.

I once bought an old car back after I sold it because I missed it so much and I had forgotten that it never ran. It was a British racing car. You know, because I just wanted it back. I could only remember what was good about it.

I bought a 1964 Bentley for $1,600 and re-built it over five years. When I drove it in Tokyo after that, it was the pride of the road. That car would command at least $150,000 today because 'Bikram' has restored it.

We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street.