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Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on.

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

My own feeling on the consumer is that he - he or she looks at what it costs them to pay their bills every month as opposed to how much debt they have.

When companies try to guess what consumers want, they essentially make the choice for consumers.

What I'm always trying to say to the consumer is: buy less, choose well, make it last.

I have a nice house, nice cars, nice watches, nice things. I've got money in the bank. I'm not in need of a few quid - as it stands. It's all irrelevant to me.

If you talk to most businessmen, they'll say that what they do is for the public good, but you know they're just greedy, and consumers are just consuming for the sake of their own greed.

Lives, like money, are spent. What are you buying with yours?

And, we have no such thing as a budget anymore. Our manager freaks when we show him the bill. We're lavish to the bone, but all our money goes back into the product.