When companies try to guess what consumers want, they essentially make the choice for consumers.
Sentiment: POSITIVE
When you focus on the consumer, the consumer responds.
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
If consumers make better choices, the marketplace will change.
Consumers deserve the opportunity to watch their program of choice.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Consumers are statistics. Customers are people.
Customers don't just want to shop: they want to feel that the brand understands them.
It is customers that decide if we succeed.
Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.