We're allowing technology to take out the non-value-added manual elements of the McDonald's experience.
Sentiment: POSITIVE
It's not a question of McDonald's vanishing from the face of the earth. It's a question of these companies assuming some more responsibility for what they're selling.
Many of the criticisms about McDonald's are false. We are keen to provide people with as much nutritional information as possible to help them manage their diets.
The progress we have made in a short amount of time gives me confidence we're making the right moves to turn around our business and reposition McDonald's as a modern, progressive burger company.
Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.
When you have the demand, you can change the government policies that create McDonald's and junk food.
If you can't find the next McDonald's, I'll find the next McDonald's. But it's vital to be with people who with looking for 'em, because they do exist. They are created.
So, I see technology as a Trojan Horse: It looks like a wonderful thing, but they are going to regret introducing it into the schools because it simply can't be controlled.
I would love to see McDonald's pay more money.
Technology challenges us to assert our human values, which means that first of all, we have to figure out what they are.
We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments that will strengthen our ability to deliver a better McDonald's experience over time.