A small company like Nichia should do niche products.
Sentiment: POSITIVE
It's really important that we have an ecosystem where small innovative entrepreneurs can develop new products and access consumers and have a chance to succeed.
I think there is a niche for every market.
Learn as many mistakes and what not to do while your business or product is small. Don't be in such a hurry to grow your brand. Make sure that you and the market can sustain any bumps that may occur down the road.
I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.
I do think that in order for a company to be interesting to the investment community, there needs to be a plan; there needs to be a bigger retail footprint. There needs to be this idea - DNA, lifestyle, words I hate.
I almost never invest in ideas or plans, so you'll need to have a company and at least a product, if not customers.
As a small company our fastest way to market was going to be by working with other retailers that were known for pioneering new technologies and categories.
We provide many options in many product areas that they seem to want to adopt, and that's working well for us.
Cross platform, we have opportunity across all our businesses to not only take the most well-known and high-profile brands and bring them to life with the guidance of people who know them well, but to incubate new ones.
Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.
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