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Under Armour is new, aggressive, slick, classic but athletic - kind of how I always wanted to be perceived.

There is some little boy and some little girl out there, somewhere, who believe that when they put Under Armour on, they can do just a little bit more.

Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads?

At Under Armour, we've created a very strong culture, a culture that first and foremost is built on people.

A lot of women find that their workwear acts as armour.

I like to wear short-sleeved collared shirts and high-waist trousers with shiny shoes. And at night, when I'm playing, I'll often wear suits. But it started with my uncle's vintage clothes.

Clothing started as an armor for me. It was one of the ways that I protected myself from the world. It evolved into a form of creative expression.

In terms of fitting in, you know, I don't have a lot of armor up. I'm a raw nerve and it's really uncomfortable for a lot of people.

In getting Under Armour started, like any business, I think, number one, you need a great idea.

I had an obsession with underarm shields - pointy ones, round ones, full ones, half ones.