At Under Armour, we've created a very strong culture, a culture that first and foremost is built on people.
Sentiment: POSITIVE
Under Armour is new, aggressive, slick, classic but athletic - kind of how I always wanted to be perceived.
All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.
I've been with Under Armour for a while now. I mean, I love Under Armour.
Developing a good, healthy culture is extremely important at a startup. Culture reflects the essence of a startup's operation because it directly affects the success of a company's hiring practices and overall strategy.
In getting Under Armour started, like any business, I think, number one, you need a great idea.
This great, though disastrous, culture can only change as we begin to stand off and see... the inveterate materialism which has become the model for cultures around the world.
Clothing started as an armor for me. It was one of the ways that I protected myself from the world. It evolved into a form of creative expression.
Culture is not made up but something that evolves which is human.
There is some little boy and some little girl out there, somewhere, who believe that when they put Under Armour on, they can do just a little bit more.
Culture follows power.