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When you know who your customers are, that can give you an edge on the competition.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Once you create a loyal customer base, it's tough for a competitor to take that away.

I think if companies start reinventing themselves and focus on the customer experience more, they will win out in the end.

Healthy competition places discipline on the market and should focus providers on providing the best service at a lower cost.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

If you change the rules of the market, you can be more successful than your competitors.

I've always believed that competition is good for consumers and good for businesses.

It is customers that decide if we succeed.

Markets work when people can evaluate the prices and risks of different products, then pick the ones that work best for them. But when the terms of the deal are hidden, competition doesn't work. And customers aren't the only ones who are hurt.