We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
Sentiment: NEGATIVE
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.
Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
The wonderful thing about Apple technology is just how intuitive it is.
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.
Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.
Apple makes great hardware. The reality is, in the OS, we see things differently.
The core value that differentiates Apple is our ability to innovate.
Our approach at Apple has always been to make products we're proud to own and use ourselves.
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