Advertising's always been a considerable pressure on publishers.
Sentiment: NEGATIVE
Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure.
No, my publisher has always done the marketing.
Everywhere, publishers are being squeezed out.
Advertising in the past has been predicated on a mass market and a captive audience.
Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.
I always loved advertising. If I hadn't been in fashion, I'd have been in advertising.
It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.
Advertising is the life of trade.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.