Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure.
Sentiment: NEGATIVE
Advertising's always been a considerable pressure on publishers.
Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.
Advertising generally works to reinforce consumer trends rather than to initiate them.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Trends in circulation and advertising - the rise of the Internet, which has made the daily newspaper look slow and unresponsive; the advent of Craigslist, which is wiping out classified advertising-have created a palpable sense of doom.
Advertising at its worst will be killed by the Internet. And rightly so.
Ninety-nine percent of advertising doesn't sell much of anything.
It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.
Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.
The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.