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We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.

There's something in human nature, the trying-to-get-on-with-it quality of people, the struggle to maintain or keep the show going can be exhausting.

I think there is a niche for every market.

Many people decide to jump from niche to niche, as they cannot find success immediately with the niche that they have chosen for their online business.

I've seen a lot of my friends go through different reality shows, and they just get caught up in a lot of stagnant positions, unfortunately.

A movie is a mass consumption product. I have got no delusions about being niche. I don't want to be niche. Though in the earlier part of my career I was into niche cinema, doing independent films - and I do have a revolutionary bent of mind - but you cannot make a change from outside; you have to be a part of it.

I've never been one to try to find a niche for myself. I've always tried to wait and see what comes.

I get to live down my reputation for being cantankerous if I slowly evolve towards being a really good live show.

I think one of the bigger lessons the Internet has taught us is that 'niche' or 'subculture' are a lot bigger than anyone ever thought.

My main worry is that after a certain point you become so identified with a character and a series that you might not be able to get work when your show goes off the air.