Quote

In really good times, you say, 'No, I'm not taking that ad.' But in bad times, you'll take anything.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

In good times, people want to advertise; in bad times, they have to.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I'm the worst ad anyone could possibly be for abstaining from anything.

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.