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What you say in advertising is more important than how you say it.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Advertising is speech. It's regulated because it's often effective speech.

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

You can enjoy the quality of the ad and not let them pressure you to buy what you don't really need. I have had fun taking back superlatives and just ordinary good words and phrases from ads and trying to restore some of their life to them.