Properly practiced creativity can make one ad do the work of ten.
Sentiment: POSITIVE
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
Advertising is the greatest art form of the 20th century.
Creativity is not just for artists. It's for businesspeople looking for a new way to close a sale; it's for engineers trying to solve a problem; it's for parents who want their children to see the world in more than one way.
One Ad is worth more to a paper than forty Editorials.
Creativity is an advertising agency's most valuable asset, because it is the rarest.
An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.
One must do the same subject over again ten times, a hundred times. In art nothing must resemble an accident, not even movement.
Creativity is putting your imagination to work, and it's produced the most extraordinary results in human culture.
'10' was amazing! I had no career before '10' and then all of a sudden I was able to do pretty much whatever I was able to do in the business.
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
No opposing quotes found.