My hope always when I am working with a new client is that I will cultivate a relationship with them: develop a dialogue and a way of working. This makes it easy for a star to trust you.
Sentiment: POSITIVE
I want my clients to trust me.
The relationship between a client must be 'we.'
You must look like a money person for clients to trust you.
It's always nice working with friends. And if you have a director that you've worked with before, you don't have to go through that first learning thing. There's an element of trust there.
Clients say, 'What's your strategy,' and I say, 'Ask me what I believe first.' That's a far more enduring answer.
I was either told or I realised on my own terms that if you're going to be star-struck with the people you're working with, you're not going to work very well.
Everyone talks about building a relationship with your customer. I think you build one with your employees first.
You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.
Often, I'll ask clients who've found a great contracting relationship how they did so. The answer is almost always that they heard about them through a friend or colleague.
My readers and my audiences have turned into my followers. They are more than interested in what I have to say in the subjects of sales, loyalty, attitude, networking, business social media, and becoming a trusted advisor.
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