There are many people talking about access to space and, 'How can we make that cheaper? How can we turn that into a Southwest Airlines versus the big airlines?'
Sentiment: NEGATIVE
First, we have to lower our costs to levels that are more competitive. This will prevent the lower-cost airlines from pushing us out of the markets we want to serve. We've made great progress on this front, but we need to keep pushing.
Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.
At American Airlines, we have built a business around the love of travel that has lasted three quarters of a century. And I'm pretty sure we're just getting started.
When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew.
I think airlines have been very much parrots. They'll just follow what everyone else is doing. Why change a model that they're happy in? And it takes someone like myself or Richard Branson who comes from outside the industry to say, 'Hey, let's try something new.'
A lot of airlines have come and gone.
Airlines are one of the last things to be liberalized.
If you want to be a Millionaire, start with a billion dollars and launch a new airline.
Aviation is for the common man. My goal is to enable everyone to fly. It shouldn't be only for the rich.
Southwest Airlines is successful because the company understands it's a customer service company. It also happens to be an airline.
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