Display companies, many of them that we've spoken to, are really excited about virtual reality because they're actually running out of innovation opportunities in other markets.
Sentiment: POSITIVE
I really do think VR is now one of the most exciting things that can be done in this whole sector of consumer electronic entertainment stuff.
Virtual reality is inevitably going to become mainstream - it's only a question of how good it needs to be before the mainstream is willing to use it.
Virtual reality is a tough sell for a software developer. They have to convince investors that not only are they going to build a good game, which is what they normally have to do, they have to convince them that it's going to be a good game and that virtual reality will be successful.
I started looking at small companies that were running a sort of virtual reality cottage industry: I had imagined that I would just put on a helmet and be somewhere else - that's your dream of what it's going to be.
It's going to be so obvious when something isn't well made for VR. People are going to use the best VR content. That's the stuff that's going to get shown to people. That's the stuff that's going to get demoed. That's most of what people are going to buy.
Certainly, virtual reality headsets are behind in resolution, but it'll all catch up pretty quickly once there's a consumer market and there's demand.
There's three things that you need for virtual reality to work. You need the hardware that's affordable and doesn't make people sick, you need an audience that is willing to pay for it, and you need the content.
In the past, before phones and the Internet, all communication was face-to-face. Now, most of it is digital, via emails and messaging services. If people were to start using virtual reality, it would almost come full circle.
I was interested in virtual reality for several years even before working at USC, it wasn't an interest that started there at all. In fact, when I started working at USC, I already had prototypes of the Rift that were very similar to the final design.
When you have more people investing in VR games, whether it's us or Sony or someone else, that means a greater pool of VR developers out there who know how to make VR games.
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