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How can any company know if its processes, products, people are safe? Only if everyone is watching and telling the truth. The first part can be assumed; the second cannot.

Even if a company is taken private, at some stage people want to make it public.

When you say we're bringing a product to market, you make sure you execute.

Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose.

There's not a whole lot of advantage for a company to be public.

Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on.

People will make leaps of faith and get excited by your product if you just get it in front of them.

To bring out a new technology for consumers first, you just had a very long road to go down to try to find people who actually would pay money for something.

If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us.