If you have a good selling idea, your secretary can write your ad for you.
Sentiment: NEGATIVE
It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Advertising is totally unnecessary. Unless you hope to make money.
A good advertisement is one which sells the product without drawing attention to itself.
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.
But you have to be creative on how you sell yourself and market yourself.
You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.