Mass demand has been created almost entirely through the development of advertising.
Sentiment: POSITIVE
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
The market for local advertising is in the billions.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
Advertising generally works to reinforce consumer trends rather than to initiate them.
The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.
History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.
Advertising in the past has been predicated on a mass market and a captive audience.