Consumers are statistics. Customers are people.
Sentiment: POSITIVE
The world is now awash in data and we can see consumers in a lot clearer ways.
We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.
Customers are the reason we open our doors every day, and keep the machines humming all night long. Customers determine what we eat, where we live, whether we stay in business.
A consumer is a shopper who is sore about something.
We need to listen to consumers' needs.
The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
When companies try to guess what consumers want, they essentially make the choice for consumers.
We believe we are the consumers, but we are the consumed.
When you focus on the consumer, the consumer responds.