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It's not about market share. If you have a successful company, you will get your market share. But to get a successful company, what do you have to have? The same metrics of success that your customer does.

I know only a few ways to take market share and drive new revenue. I can engineer better products and services, I can build better relationships with my customers and deliver a higher level of service, or I can give my customers a lower price.

When you know who your customers are, that can give you an edge on the competition.

Markets work when people can evaluate the prices and risks of different products, then pick the ones that work best for them. But when the terms of the deal are hidden, competition doesn't work. And customers aren't the only ones who are hurt.

As our products have improved, and you add value at the high end, customers move to the high end.

A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.

When you say we're bringing a product to market, you make sure you execute.

Advertising doesn't create a product advantage. It can only convey it.

Marketing is what you do when your product is no good.

If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.