As our products have improved, and you add value at the high end, customers move to the high end.
Sentiment: POSITIVE
Our development strategy is based on a deep understanding of our customers. They want high-quality products and good service.
When you improve your product so it does the customer's job better, then you gain market share.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Customers are now driven by trying to optimize value.
A big part of my job is to accelerate our ability to bring innovative products to our customers more quickly.
When you know who your customers are, that can give you an edge on the competition.
When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.
To ensure we are meeting the demands of existing customers while also attracting new users, we remain focused on building cutting-edge technology and introducing new and innovative product offerings.
So long as new ideas are created, sales will continue to reach new highs.
As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.
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