Advertising doesn't create a product advantage. It can only convey it.
Sentiment: NEGATIVE
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
The object of advertising is to get people to feel better about the product you're selling.
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
A good advertisement is one which sells the product without drawing attention to itself.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Great advertising, in and of itself, becomes a benefit of the product.