Recycling, packaging, businesses are changing all of those things because that's what consumers want.
Sentiment: POSITIVE
If consumers make better choices, the marketplace will change.
Reducing and reusing take nothing more than a rethink on the way we shop, and using our imagination with the things that we might once have considered junk.
Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.
That's the kind of consumer society we live in. We're always looking for the next product that's going to change your life instead of just going out and changing your life.
It's like recycling: selling old clothes to help make new ones.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Customers want new things, and the way that they get them isn't written in stone.
I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
We don't need more recycling, we need a completely different system of closed-loop manufacturing, and no matter how many cans I crush, my personal actions at the consumer level are of very little importance in getting us there.
If you're not buying recycled products, you're not really recycling.
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