Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Sentiment: NEGATIVE
I warn you against believing that advertising is a science.
Advertisements may be evaluated scientifically; they cannot be created scientifically.
In general, the public knowledge base and thus decision-making behaviors are far more influenced by advertisement than with current science.
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
I do not regard advertising as entertainment or an art form, but as a medium of information.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.