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There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

The consumer isn't a moron; she is your wife.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'

The successful advertising agent is the one who can convince the clients that he knows something they don't.

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

Advertising degrades the people it appeals to; it deprives them of their will to choose.