Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Sentiment: NEGATIVE
Telling lies does not work in advertising.
That's an aspect of this business which can be very frustrating and aggravating. Most of what is written about you is wrong and so much of what does get printed is often about personal things that you don't want to have other people read about.
Quite a lot of people wanted me to write about my family, I suppose for fairly obvious reasons, and there was always something that would stop me, I thought they were asking me for the wrong motives.
There are enough stories about my family. We have all been in the public eye.
In my family, telling stories is just a way of life.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
I'm giving away my family's story. Who owns the family's story? I don't. But you could turn it around and ask, 'Who is to deny me to write my family's story?' I have hurt people, but I don't think in a dangerous way. But you can't tell.
I do not read advertisements. I would spend all of my time wanting things.
I'm most honest about writing when I'm talking to family or friends, not to newspapers.
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
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