I do not read advertisements. I would spend all of my time wanting things.
Sentiment: NEGATIVE
When you think about advertisements, it makes sense that they want to hold and retain our attention.
We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Advertising is totally unnecessary. Unless you hope to make money.
A good advertisement is one which sells the product without drawing attention to itself.
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.