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Testing, we will never do enough of it.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

I have to keep testing myself.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

Advertising at its worst will be killed by the Internet. And rightly so.

I will never stop complaining.