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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Advertising is an environmental striptease for a world of abundance.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

Advertising is the life of trade.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.