Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
Sentiment: NEGATIVE
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Advertising doesn't create a product advantage. It can only convey it.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Great advertising, in and of itself, becomes a benefit of the product.
The only way to advertise is by not focusing on the product.
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