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Google has placed its faith in data, while Apple worships the power of design. This dichotomy made the two companies complementary. Apple would ship the phones and computers, while Google would provide Maps, Search, YouTube, and other web tools that made the devices more useful.

I wish to God that Apple and Google were partners in the future.

Google's done a super good job on search; Apple's done a great job on the IPod.

What can we learn from the battle between data and design? What can we learn from the relationship between Google and Apple? Clearly no one school of thought is right: Apple and Google are both wildly successful and profitable companies that changed the world.

What Apple did for technology is brilliant, but they didn't do nothin' for our economy.

The reason that Google was such a success is because they were the first ones to take advantage of the self-organizing properties of the web. It's in ecological sustainability. It's in the developmental power of entrepreneurship, the ethical power of democracy.

I get a lot of criticism for telling founders to focus first on making something great, instead of worrying about how to make money. And yet that is exactly what Google did. And Apple, for that matter. You'd think examples like that would be enough to convince people.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

Most of the great businesses of our time have experimented. Like Google.

I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.