I don't want to disrupt anything. We never conceive of our products as disruptive - we don't look at something and say, 'Let's disrupt that.' It's always about how we can evolve this and make this better.
From Evan Spiegel
There is real value in sharing moments that don't live forever.
We believe that the next generation of powerful mobile companies have a deep understanding of the world as a unified whole, where digital and analog experiences affect each other rather than transporting analog experiences into the digital realm.
Typing and read receipts make a lot of sense for messaging. You write a letter, you put it in an envelope, you send it to a friend, and you want to know when they get it. It's like FedEx - they let you know when the package gets dropped off.
The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach.
Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it's fun.
People started conceiving of their friends as networking tools, like, 'Friend me so you can be friends with someone else,' or, 'The more people you know, the more networked you are.' But we see real value in having a fun conversation with your friends.
Snapchat changed that perception of deleting something as bad. Online, typically you delete something if it's bad or if it's really embarrassing.
What Snapchat said was if we try to model conversations as they occur, they're largely ephemeral. We may try to write down and save the really special moments, but by and large, we just try to let everything go. We remember it, but we don't try to save it.
We've never been anti-permanence. We just belief deletion should be the default.
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